Perspective

The worst thing to do right now is wait.

AI means turbulence and opportunity, and they arrive together. Arguments on adoption, governance, talent, economics, and building capability from the Midwest outward.

Rob Buchwald working at a dual-monitor computer beside the Akron Innovations neon sign

Ideas for leading through AI

Think more clearly about what comes next.

Practical perspectives on adoption, trust, human judgment, and building stronger organizations with AI.

May 7, 2026

Nick Carrino

Uniquely Human: What Can AI Never Do?

AI keeps moving the boundary of what once seemed uniquely human, making humility, judgment, and taste more important than confident predictions about what machines can never do.

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May 7, 2026

Carla Anderson

What It Actually Takes to Trust AI

A study of nearly 400 LLM users shows that trust in AI depends on people, process, and technology, with independent audits helping close the gaps users cannot verify on their own.

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Nov 11, 2025

Rob Buchwald

AI: Why This, Why Now?

Exploring why AI adoption is critical now for businesses and how the Midwest's practical approach positions companies to thrive in an AI-enhanced world.

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Nov 7, 2025

Nick Carrino

Gemini's Upcoming Release: Bases Loaded

Google faces a critical moment as Gemini 3.0 looms on the horizon. With competitors surging ahead, will Google's AI strategy hit a grand slam or strike out?

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Oct 31, 2025

Rob Buchwald

Soulless AI Will Kill Your Brand

In the rush to adopt AI, businesses risk losing the authentic human connection that makes brands memorable. Learn how to leverage AI's convenience while preserving the heart and soul of your brand.

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Oct 2, 2025

Nick Carrino

From Human Computers to AI Collaborators

Reflecting on NASA's human computers to understand how AI can free knowledge workers for more meaningful contributions.

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A perspective worth acting on

The worst thing a brand, company or region can do right now is stall, wait, hesitate or over analyze.

Rob Buchwald

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From argument to action

Which part of this is happening inside your organization?

Bring the essay that felt uncomfortably familiar. The first conversation is about the constraint, not a product pitch, and at the end we will tell you honestly whether we think we are a fit.